GoalsA. Coordinate an effective annual membership renewal program through electronic and print delivery systems.B. Analyze impact of, and implement where appropriate, new marketing tools in membership retention.C. Continue to assess the value of ASM membership to microbiology subdisciplines and related fields, and propose new programs to retain members, as indicated or required.D. Initiate programs to retain and involve Emeritus members by engaging them in activities of the ASM.E. Use survey and other data collection tools to evaluate all programs.