A. Evaluate the changing interfaces between scientific disciplines to better determine the demographics of prospective ASM members.
B. Identify benefits and programs that can act as incentives to attract new members to ASM.
C. Analyze the impact of, and implement where appropriate, new marketing tools in membership recruitment.
D. Continue to monitor the value of ASM membership for all subdisciplines of the Society, and to propose new retention programs.
E. Use survey and other data collection tools to evaluate all programs.