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Past Meeting Materials


Co-Chairs

Anthony Griffiths, PhD
Wyndham Lathem, PhD

Program Committee Members


Follow #ASMBiothreats on Twitter for the latest updates on this meeting! 

"It's a wonderful forum for networking, and I enjoy seeing my colleagues there every year."
Julie Lucas, Principal Scientist, MRIGlobal

Sponsorship and Advertising Opportunities

The 2017 ASM Biothreats Meeting offers a number of sponsorship and advertising opportunities to enhance your visibility throughout the event. From print and digital advertising to mailing lists and inserts, there’s a solution for each of your marketing needs.

For additional information, or to take advantage of these opportunities, please contact:

Gregg McGrath
Manager, ASM Strategic Alliances
gmcgrath@asmusa.org
(202) 942-9379


List of Opportunities

Click the links below to view full details including deadlines, rates, and specifications for each opportunity. 

Event Opportunities

Digital Advertising

Print Advertising

Booth Traffic Drivers

Policies, Terms, and Conditions


EVENT OPPORTUNITIES

Industry & Science Workshops
Industry & Science Workshops offer the opportunity for attendees to learn about the latest product developments from company representatives. Held at the Marriott Wardman Park, Industry & Science Workshops offer companies the chance to host their own mid-day presentations at this year’s meeting.  View Complete Details

Application/Payment Deadline:

    • December 9, 2016 – Application deadline to include listing in meeting resources.
    • After December 9, 2016 – Applications will be accepted, but listing are not guaranteed to be included in meeting resources. 

Rate: $1,500 per workshop


Coffee and Snack Breaks
Make your presence felt as attendees network and recharge during one of this year’s coffee and snack breaks. Depending on the time of day, your support will provide attendees with coffee and either bagels and pastries, or snacks and chips.

Scheduled Breaks: 

    • Monday, February 6, 2017: 10:00 a.m. – 10:20 a.m.; 3:00 p.m. – 3:45 p.m. (in Exhibit Hall)
    • Tuesday, February 7, 2017: 10:00 a.m. – 10:20 a.m.; 3:00 p.m. – 3:45 p.m. (in Exhibit Hall)
    • Wednesday, February 8, 2017: 10:00 a.m. – 10:20 a.m.

Supporter Receives:

    • Corporate recognition on table top signs at the event
    • Corporate recognition on coffee break listing on the website
    • Corporate recognition on coffee break listing on the mobile app
    • Corporate recognition on coffee break listing in the Final Program
    • Corporate recognition on coffee break listings in Attendee Newsletters
    • Attendee mailing list

Rate: Contact Gregg McGrath for pricing details. 

 

DIGITAL ADVERITISING

Mobile Event App Advertising 
The 2017 ASM Biothreats Meeting offers attendees on-the-go information via the meeting’s mobile event app. The event app provides attendees with access to the full meeting and speaker schedules, abstracts, exhibitor listings, as well as interactive maps and social media interactivity. This might be the most visible opportunity available at the 2017 ASM Biothreats Meeting! 

Main App Sponsor
As the Main App Sponsor, you’ll claim your leadership position on the most widely used resource at the meeting. (Limited to one advertiser.)

    • Splash Screen Startup – Attendees won’t miss your advertisement as it shows whenever they expectedly watch the app starting up or when receiving new data updates. 
    • Main App Sponsor Tab – Receive your own tab in the “More” section of the app.
    • Home Screen Advertisement – Exclusively display your interactive banner advertisement in the app’s most visible view, the home screen.
    • Banner Advertisement – Your banner will be included in the rotation of advertisements that are randomly selected each time a session detail screen is viewed.
    • Main App Sponsor Exhibitor Listing– Separate yourself from the crowd with your featured exhibitor listing at the top of the exhibitor listing page. Your featured listing also comes with:
      • Corporate logo to brand your listing
      • Three (3) media links to share additional content with visitors.
      • Additional benefits included as part of the Premium Exhibitor Listing. 

Deadlines:
December 9, 2016      Space Reservation/Payment
December 19, 2016    Advertising Materials Due

Advertising Rate: $1,000


Mobile App Banner Advertisement

Place your interactive banner advertisement at the top of page each time an attendee views a session. (Limited to four banners, one per advertiser.)

Deadlines:
December 9, 2016      Space Reservation/Payment
December 19, 2016    Advertising Materials Due

Supporter Receives:
In the session detail view, your interactive banner advertisement will appear at the top of the page with a link to direct visitors to the website of your choice. Advertisements will be randomly chosen from a pool of 5 advertisements.

Specifications:
640 W x 160 H pixels at 72dpi (PNG preferred format)

Advertising Rate: $350


Push Notifications 
Get your message in front of attendees by taking advantage of the mobile app’s push notifications. (Limited to one push notification per day, one per advertiser.)

Notification Schedule:

    • Monday, February 6, 2017
    • Tuesday, February 7, 2017
    • Wednesday, February 8, 2017

Deadlines: 
December 9, 2016       Space Reservation/Payment
December 19, 2016     Advertising Materials Due

Supporter Receives:
Advertiser will receive a push notification on the specific time of their choice each day. Push notifications can link to a URL provided by advertiser or their exhibitor detail view within the app.

Specifications:
Advertiser must provide time of delivery, brief title, sub-title, and URL.

Advertising Rate: $200


Enhanced Exhibitor Listing

Make your exhibit listing stand out within the app by purchasing a Premium Exhibitor listing. See the Exhibitor Listing section for details.

Attendee Newsletters
Capture the attention of your target audience by advertising on the leaderboard banner placed at the top of the attendee newsletter. Delivered to all attendees before the meeting, this electronic newsletter provides attendees with important information leading up to the meeting to help them prepare for the event. 

Newsletter #1

    • Delivery Date: January 16, 2017
    • Space Reservation/Payment: January 3, 2017
    • Ad Materials Due: January 9, 2017
    • Advertising Rate: $250

Newsletter #2

    • Delivery Date: February 1, 2017
    • Space Reservation/Payment: January 16, 2017
    • Ad Materials Due: January 23, 2017
    • Advertising Rate: $350

Distribution Method:
Emailed to all pre-registered attendees

Specifications:
Image must not exceed 540 W x 100 H pixels with link to website. (JPEG preferred format)

Registration Confirmation Emails
Promote your presence at this year’s meeting by placing a banner advertisement on the confirmation email delivered to attendees upon completion of their meeting registration and hotel reservation. (Limited to one advertiser.)

Deadlines:
December 2, 2016     Space Reservation/Payment
December 9, 2016     Advertising Materials Due

Supporter Receives:
Sponsor's banner will be placed on the footer of the confirmation emailed delivered to each attendee upon completion of their registration and housing reservation.

Specifications:
Image must not exceed 650 W x 150 H pixels with link to website. (PNG-24 preferred format. Also accept PNG-8, JPG and GIF)

Advertising Rate: $350

Wireless Network Sponsorship
The Wireless Network Sponsorship opportunity is an excellent resource for companies looking to extend their corporate/product brand and maximize their exposure. (Limited to one advertiser.)

Deadlines:
January 6, 2017      Space Reservation/Payment
January 13, 2017    Advertising Materials Due

Support Receives:

    • Customized splash page that is accessed as attendees log on to the facility-wide network
    • Designated URL redirect
    • Corporate acknowledgement in all areas promoting the availability of the wireless network

Specifications:
Please contact Gregg McGrath for details.

Advertising Rate: $1,000

 

PRINT ADVERTISING

Final Program
Distributed to every attendee at this year’s event, the Final Program is a comprehensive guide to navigate the 2017 ASM Biothreats Meeting.

Deadlines:
December 9, 2016      Space Reservation/Payment
December 19, 2016    Advertising Materials Due

Distribution Method:
The Final Program will be distributed to each attendee at registration check-in.

Advertising Rates & Specifications:

    • Inside Front Cover  $350

bleed   8.75" W x 11.25" H
trim   8.5" W x 11" H
non-bleed   7.5" W x 10" H

    • Inside Back Cover  $250

bleed   8.75" W x 11.25" H
trim   8.5" W x 11" H
non-bleed   7.5" W x 10" H

    • Back Cover   $500

bleed   8.75" W x 11.25" H
trim   8.5" W x 11" H
non-bleed   7.5" W x 10" H

    • Exhibit Hall Floor Plan   $250
      Advertiser will receive banner advertisement alongside the floor plan spread and booth highlight on the floor plan. 

15 3/4" W x 1 1/4" H

Registration Bag Inserts
Ensures your advertisement will be in the hands of every attendee by distributing your promotional flyer to each attendee during registration check-in. (Limited to 10 advertisers.)

Deadlines:
January 6, 2017      Space Reservation/Payment
January 20, 2017    Deadline for Materials to Arrive at ASM HQ

Supporter Receives:
Advertiser will have their insert included in the registration bags distributed to each attendee at check-in.

Quantity: 850
(Supporter is responsible for printing and shipping insert flyers to the Marriott Wardman Park.)

Specifications:
Inserts should not exceed 8 1/2" W x 11" H and four pages in length.

Advertising Rate: $350

 

BOOTH TRAFFIC DRIVERS

Exhibitor Listing Upgrade
Bring attention to your exhibitor listing with these unique features to connect and engage attendees. (Premium listings limited to 10 advertisers.)

Basic Listing (Included)

    • Final Program
      Company Name, Booth #, Website URL, Product Categories, 500 Character Description
    • Mobile App
      Company Name, Booth #, Website URL, 500 Character Description 

Premium Listing  $100

    • Final Program 
      Basic Listing plus Expanded 1,000 Character Description, Company Logo
    • Mobile App
      Basic Listing plus Expanded 1,000 Character Description, Company Logo, Up to 3 Additional Interactive Links, Featured Exhibitor Listing

Attendee Mailing Lists
A list of the 2017 ASM Biothreats Meeting attendees is available for rental purposes exclusively to companies exhibiting at this year’s event. Advertisers may choose between mailing lists or reference lists.

Deadlines:
January 14, 2017      Space Reservation/Payment
January 16, 2017      List Distribution

Supporter Receives:

    • Mailing Lists – Excel file containing approximately 450 names will be sent to the bonded third party mail house identified by the advertiser. Email addresses are not included.
    • Reference Lists – Advertisers will receive Excel file containing approximately 450 names. File will include name, company, city, state, and demographic information. The list does not include mailing, phone, or email information.

Specifications:
All pieces mailed to attendees MUST be approved by ASM before list is released to bonded mail house.

Advertising Rate:

    • Mailing Lists - $200
    • Reference Lists - $250

POLICIES, TERMS, AND CONDITIONS

Terms & Conditions

  1. All advertisements are subject to approval by ASM.
  2. Circulation is based on projected attendance at the time of rate card posting.
  3. The advertiser is responsible for sending the correct number of pieces.
  4. ASM will not be responsible for shortages due to an incorrect number of pieces being received.
  5. Penalties apply for non-compliance with the shipping instructions or failure to fully complete shipping label provided. A minimum $500 late fee will be charged for materials received after the specified due date.
  6. ASM reserves the right to cancel any publication or service in the event of revenue short falls. ASM shall refund monies paid for participation in the publications or service. ASM is not obligated to offer or replace the canceled publication or service with any other advertising vehicle.

Payment/Cancellation Policies

Support and Advertising
No agency commission or cash discounts permitted. Rates are net. Payments are due by the deadline specified on the invoice. If payment is not received by specified date, advertiser will lose advertising reservation. ASM reserves the right to resell advertising opportunities if payment is not received by the payment deadline.

    • Before December 9, 2016:
      Advertisers will have 30-days from receipt of payment to cancel reservations and receive a full refund. If the event organizer decides to cancel the event after the 30-day period a 25% processing fee will be applied.
    • After December 9, 2016:
      No refunds will be granted for cancelled advertisements.

Industry & Science Workshops
Industry & Science Workshop fee MUST be submitted with the space reservation application in order for the application to be deemed complete. Applications submitted without payment will not be processed until payment is received.

If a third-party provider is acting on behalf of an exhibiting company, the exhibiting company may complete a payment contract provided by ASM that will allow the application to be processed without payment. The exhibiting company will then be held responsible for any payments or cancellation fees.

    • Before December 9, 2016:
      Industry & Science Workshop organizers will have 30-days from receipt of payment to cancel reservations and receive a full refund. If the event organizer decides to cancel the event after the 30-day period a 25% processing fee will be applied. 
    • After December 9, 2016:
      No refunds will be granted for cancelled Industry & Science Workshops.

Payment Methods
Payments may be made via check, credit cards, or wire transfers. All checks should be made payable to the American Society for Microbiology. Please include your invoice number on your check. 

Mail checks to:

Brian Blend
Assistant, Strategic Alliances
American Society for Microbiology
1752 N St, NW
Washington, DC 20036

Email invoices with credit card information to:

bblend@asmusa.org

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