ASM Sponsorships

ASM offers sponsorship opportunities to corporations that want to increase their corporate or brand visibility with ASM or its ICAAC or General Meeting delegates.

ASM sponsorships include corporate membership, meeting sponsorship, conference backing, awards, or support for a specific educational program. Sponsorship of all items, events, or activities requires ASM’s approval. Unapproved sponsorships are prohibited.

Regulations Impacting Sponsorships
In addition to the AMA Guidelines on Gifts to Physicians from Industry, new standards on pharmaceutical marketing practices have emerged from the Pharmaceutical Research & Manufacturers of America (PhRMA) and the Office of the Inspector General of the U.S. Department of Health and Human Services (OIG). If your company’s marketing efforts are restricted because of new regulations, ASM is available to assist with the transition of your traditional activities or events into ASM’s meetings.

Meeting Sponsorships
A small, but thoughtful selection of sponsorships allows ASM to produce meetings of the highest professional and ethical standards while providing exhibitors with additional name recognition. These opportunities are limited to avoid over-commercialization of ASM meetings. The type of meeting sponsorship determines the public acknowledge-ment permissible by an ACCME accredited provider (like ASM). Material items (registration bags, coffee mugs, etc.), educational items (Abstracts on CD-ROM, Expocards, etc.), events (Micro Marathon, etc.), or educational programs (awards, fellows, lecturers, etc.) are publicized to the fullest extent possible.

Benefits
All meeting sponsors are announced in official meeting publications (Programs and Exhibit Guides) and on ASM’s web sites. Some sponsorships are also acknowledged on signs, on specific meeting items, and in other venues. ASM welcomes company logos and themes, and in most cases, product names.

Availability and Cost
Meeting sponsorships are offered on an enduring basis (current sponsors have the first-right-of-refusal). Companies that agree to sponsor an item at each of ASM’s two annual meetings (ICAAC and the General Meeting) are given preference over a company that will sponsor the item at only one of the meetings. In many cases, ASM will reduce the cost of the sponsorship if one company sponsors the same item at both annual meetings or if the company secures the sponsorship for multiple years.

Badge Holders
(Unavailable at ICAAC and the General Meeting)
The nylon badge holder features a cord necklace, penholder, and a zippered pouch sized to hold business and credit cards. Each meeting delegate receives a badge holder with his or her registration materials. The sponsor’s name and logo can be imprinted in one color on the zippered side.
This meeting sponsorship is $35,000 for each meeting (General Meeting and ICAAC). The cost for one company to sponsor the badge holders at both meetings is $55,000. The fee includes the purchase, production, and delivery.

 

City Maps
(Unavailable at ICAAC and the General Meeting)
These popular 4"x 5" pocketsize maps pop open to reveal detailed maps of the meeting city. Features include color illustrations of places of interest, a grid keyed to a street index, an index of attractions, and can include the official meeting logo and the sponsor’s product name on the maps to be viewed each time the maps are used.
This meeting sponsorship is $5,000 for each meeting (General Meeting and ICAAC). The cost for one company to sponsor the city maps at both meetings is $8,000. The sponsor handles all purchase, production, and delivery details. For an additional fee, ASM will handle the purchase, production, and delivery.

Coffee Mugs
(Unavailable at ICAAC)
A limited number of coffee mugs are available to delegates daily in the exhibit hall lounge. These collectible mugs are distributed on a first-come, first-served basis and are very popular with delegates. Features include the official meeting logo on one side and the sponsor’s corporate logo on the other side.
This meeting sponsorship is $25,000 for each meeting (General Meeting and ICAAC) if ASM handles the purchase, production, and delivery details. The fee is $5,000 if the sponsor handles the purchase, production, and delivery details.

E-Central
E-Central is ASM’s communication center for each of ASM’s meetings. E-Central is the only location where meeting delegates can leave and retrieve messages, locate sessions by time and topic, build a conference itinerary, view and print out a list of exhibitors and/or products, locate colleagues at official hotels, send and receive e-mail, and verify and generate a continuing education certificate for physicians and other delegates who require recertification. The main screen on all monitors will display the sponsor’s message, which can include a product name.
This educational sponsorship is $50,000 for each meeting (General Meeting and ICAAC).

 

Expocards
(Unavailable at ICAAC and the General Meeting)
Each delegate receives an Expocard containing their name, address, and demographic information electronically encoded. The Expocard is swiped to record CE credits, serves as an electronic business card allowing delegates to request information at booths in the exhibit hall, and permits delegates to utilize the itinerary builder, product locator, attendee locator, and the message center. The sponsor’s name, logo, and theme statement can be imprinted onto the cards, putting you before the delegates many times a day. Because the Expocards are used to record CE credits, product names may not be used.
This educational sponsorship is $12,000 for each meeting (General Meeting and ICAAC). The cost for one company to sponsor the Expocards at both meetings is $20,000. The fee includes the purchase, production, and delivery.

Interactive Technology
Up to six symposia are presented in an interactive format, using an audience response system with keypads. These sessions are generally more clinical in nature, presenting one or more case studies.
This educational sponsorship for all six symposia is $45,000 for each meeting (General Meeting and ICAAC). Technology for each individual symposium may also be sponsored at $10,000.

Itinerary Builder
(Unavailable at ICAAC)
The Itinerary Builder is available on the General Meeting and ICAAC web pages one month before, after, and on-site at the meetings at E-Central. Accessed by Expocard, abstracts can be selected and formulated into an electronic meeting schedule. After the meetings, the Itinerary Builder can be used to compile and retain preferred abstracts. The sponsor’s logo and a link to their website are displayed on the Itinerary Builder web page.
This educational sponsorship is $20,000 for each meeting (General Meeting and ICAAC).

Meeting Portfolios
The meeting portfolios (folders) are given to each delegate when they register. Your company name, logo, and product can be imprinted on the portfolios providing corporate and brand recognition during the meeting and throughout the year. A one page product or promotional flyer (content requires ASM pre-approval) may be filed inside the portfolio.
This meeting sponsorship is $2,000 for each meeting (General Meeting and ICAAC). The cost for one company to sponsor the portfolios at both meetings is $3,000. The sponsor handles all purchase, production, and delivery details. For an additional fee, ASM will handle the purchase, production, and delivery.

 

Micro Marathon
The 5K Micro Marathon draws more than 200 runners and is open to delegates, guests, and exhibitors. Refreshments and entertainment are provided after the race. Proceeds from the race are donated to a local charity in the name of ASM and the sponsor. The sponsor’s name and logo will be imprinted on the race banner and tee shirts.
This meeting sponsorship is $10,000 for the General Meeting (only occurring at the General Meeting).

 

Pocket Programs
(Unavailable at ICAAC and the General Meeting)
Meeting delegates receive a Pocket Program with his or her registration materials. The small one page planner is easy to carry and refer to during the meeting. It includes a day-by-day grid of the entire program, including location and hours of exhibits.
This educational sponsorship is $5,000 for each meeting (General Meeting and ICAAC). The cost for one company to sponsor the pocket programs at both meetings is $8,000. The fee includes the purchase, production, and delivery.

 

Registration Bags
(Unavailable at ICAAC and the General Meeting)
The most popular of all meeting sponsorships are the official registration bags. Each meeting delegate receives a bag containing all official conference materials. The sponsor’s name, logo, product, and the ASM logo and meeting information can be imprinted on the bags providing corporate and brand recognition during the meeting and throughout the year. A one page product or promotional flyer (content requires ASM pre-approval) may be stuffed inside the bag.
This meeting sponsorship is $10,000 for each meeting (General Meeting and ICAAC). The sponsor handles all purchase, production, and delivery details. For an additional fee, ASM will handle the purchase, production, and delivery.

 

ASM  Sponsorships
ASM has many other opportunities for companies that want to target or reach a specific audience.

• ASM Conferences provide a forum for the most current scientific discoveries and research, providing more personalized learning in a smaller setting.
• ASM Scientific Achievement Awards honor achievement in research, education, and service.
• The Annual Biomedical Research Conference for Minority Students (ABRCMS) encourages undergraduate students to pursue advanced training and careers in the biomedical sciences.
• Audioconferences Online are one-hour, interactive seminars that provide one hour of Category 1 Continuing Medical Education (CME) credit by the American Council of Continuing Medical Education (ACCME). Available online on ASM’s website, 17 primarily clinically-focused audioconferences will be marketed to ASM’s 43,000 members, subscribers of previous audioconferences, and other interested individuals and will be available to individual subscribers for a limited, but multi-use time period. The sponsor’s corporate logo and a link to their website will be displayed on the audioconference home page and subsequent audioconference web pages, and the sponsor will be acknowledged in all marketing and advertising materials promoting the program.  Sponsorship is $15,000 for 2003.
• Lectures, special events, fellowship programs, and other opportunities are also available.

Corporate Sponsorships
ASM has other sponsorship opportunities available to both exhibiting and non-exhibiting corporations.

Corporate Activities Program
The Corporate Activities Program (CAP), ASM’s philanthropic program, supports travel grants for undergraduate or predoctoral students (Ph.D. or MD/Ph.D.) who are presenting abstracts at ICAAC or the General Meeting. The recipients of these grants are the scientists and researchers of the future, the potential employees of the companies participating in CAP, and they will be instrumental in the development of research and strategies on new and reemerging infectious diseases, antibiotic resistance, bioterrorism, global warming, genomes, etc.
CAP members form a strategic alliance with ASM to insure that microbiological research continues in infectious diseases, new drug development, the etiology of sexually transmitted diseases, recombinant DNA technology, alternative methods of energy production and waste recycling, new sources of food, and other areas. CAP participation also advances a company’s corporate image with ASM’s worldwide membership and meeting audience.
In addition to corporate recognition within the microbiological and infectious diseases communities at ICAAC, the General Meeting, and throughout the year, ASM’s corporate colleagues benefit from web listings, acknowledgement in various publications including two annual issues of ASM News, discounts, executive privileges, a private executive lounge at each of ASM’s two annual meetings, advance copies of meeting publications, affiliation with ASM in publications, special invitations to ASM events, and more.
Two membership categories are available, Corporate Sponsors ($2,000) and the elite Corporate Partners ($10,000).

ASM Contacts

ASM has other sponsorships available to exhibiting and non-exhibiting corporations. To inquire about a sponsorship opportunity, please visit the Corporate Sponsorships page or contact Sherri Sujai, Assistant Director, Industry Relations, 1752 N Street, NW, Washington, DC 20036-2904, 202/942-9252, e-mail ssujai@asmusa.org.