Wednesday, 24 May 2017 12:44

ASM Microbe 2017: Tweets, Storytelling, Blogging, and Videos - Communicating Your Science

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Published in Careers

You probably receive formal training for communicating your research to other scientists, which is thoroughly practiced at meetings and seminars, but what about to non-scientists? ASM is providing multiple sessions at Microbe 2017 to teach you how to share your science in the forms of blogs, social media, and videography.

While you probably talk about your science in lab meetings and seminars and over drinks with your friends, learning how to communicate across disciplines and to nonscientists is becoming increasingly important. Clearly communicating your science can elicit science interest in middle schoolers, influence policy makers, ignite cross-discipline collaborations, and secure funding for research. It can also provide people with accurate information to make decisions about their families, like whether to get vaccinated. Also, communicating your science effectively makes science inclusive to everyone regardless of their background.

The science communication sessions at ASM Microbe 2017 encourage you to put your research into the big picture of science and “real-world” relevance and to focus on why your audience should care about your research. Then, you will have time to practice the newly acquired skill in the science communication sessions and throughout different venues at ASM Microbe and beyond.

Check out the science communication sessions at ASM Microbe 2017 in the Profession of Microbiology Track Hub on the Exhibit Floor of the New Orleans Convention Center:

Science in 30 Seconds: Developing an Elevator Pitch
June 2, 2017 3:00 - 3:45 PM
Elevator pitches are used for a variety of purposes, but this session is about conveying your research concisely and accurately to initiate a meaningful conversation with other attendees at ASM Microbe.

Scientific Communication in 140 Characters or Less
June 2, 2017 4:30 - 5:15 PM
With over 500 million tweets being sent out each day and scientists using Twitter as one of their dominant social media services, Twitter is becoming a big part of science communication. In this session, you will learn about live-tweeting, Twitter chats, and Tweet-sized scientific storytelling. You will also learn about how to measure the impact of your tweets and convert technological interactions to real-life interactions.

Once Upon a Time, in a Lab Far Away...Telling Your Science as a Story
June 3, 2017 2:30 - 3:15 PM
The art of storytelling relies on appealing to senses and creating an emotional connection that often leads to understanding and cementing of a research story. This session takes the key principles of storytelling and applies it to scientific presentations. You will learn how to construct a story with your research by using the ABT (and, but, therefore) narrative structure and a few other tips to better communicate science as a story. Then, you will practice telling your research as a story.

Mmmm...Tasty: Digesting Science via Online Writing
June 3, 2017 4:00 - 4:45 PM
While you may know how to write scientific manuscripts for a technical audience, writing a blog aimed at a more general audience is different. In this session, you will gain tips on web-based writing and creating engaging content. Finally, you will learn ways to establish and increase viewership for your blog.

Pre-Game with a Purpose: A Science Communication Happy Hour
June 3, 2017 5:00 - 5:45 PM
Sometimes you can get so bogged down with the details of science and research that you lose your audience while explaining your work. In this session, you will use storytelling and everyday language to explain your science to your peers and non-peers, as well as how to put it into practice while networking.

Lights! Camera! Science! Create Compelling Author Video Abstracts for Your Scientific Paper
June 4, 2017 4:00 - 4:45 PM
Have you ever considered turning your written abstract into a video? In this session, you will learn how to build a story arc, the tools needed for creating a professional video, and editing etiquette.

The Up Goer Five Challenge: Microbiology in Plain Language
June 4, 2017 5:00 - 5:45 PM
It’s well known that you should avoid jargon while talking to nonscientists about your science. Now flip this and try explaining your science using the most common 1,000 words in the English language. In this session, you and your peers will learn ways to replace jargon with phrases created from the 1,000 most common words.

As you attend ASM Microbe 2017 and take in the diversity of microbial sciences, we encourage you to develop yourself professionally by attending the great sessions in the Profession of Microbiology Track.

See you in New Orleans!

Last modified on Thursday, 06 July 2017 08:49
Shilpa Gadwal

Shilpa Gadwal has been with ASM since March 2015 in her role as a Career Advancement Fellow. She took her passion of career development in trainees and created an online  hub for ASM’s career resources and articles. She received her B.S in the Biological Sciences from the University of Maryland, Baltimore County and Ph.D. in Microbiology and Immunology from the University of Michigan, Ann Arbor.

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