COMMUNICATING YOUR SCIENCE
In today’s world, direct engagement with those outside of science is critical not only to communicating what we’ve discovered, but also to promoting an atmosphere of trust between scientists and the public. Direct engagement can mean many things, but for me, public outreach is a powerful and immediate means of bridging the gap.
Dr. Roberto Kolter, Harvard Medical School and ASM President, gave a presentation to a group of graduate and postdoctoral students on why scientists need to be able to communicate effectively on March 18, 2010. This talk opened up the 2010 ASM Scientific Writing and Publishing Institute (now called the Scientific Writing and Publishing Course) that was held at ASM Headquarters in Washington, DC. The Institute provides four days of hands-on intensive training in scientific writing and publishing under the mentorship of ASM Journal editors and reviewers. Groups of four to six participants are paired with one experienced mentor from their field to provide individual critique and resources.
According to 139 biological societies polled, the greatest challenge facing biology in the coming years will be “the public lack of appreciation for biology, and decision makers not being informed about issues”. The skill of communicating science is now more important than ever. To learn more about the communication cycle and how to communicate science, download the article published in Cultures.